India’s leading private radio, RedFM 93.5 has announced a partnership with the Ladakh Marathon. With this deal, RedFM will be an official radio partner for the 9th edition of one of the most difficult marathons in the country.
Rimo Expeditions held its first Ladakh Marathon in 2012 to encourage learners to run for a healthier life and to compete at a high level. It is currently a collection of six sub-events ranging from a 5 km run to a 122 km Silk Route Ultra.
Engagement in the event has increased dramatically from a few hundred in the first edition to thousands in the eighth edition in 2019. The Ladakh Marathon has become an important stop on the worldwide marathon calendar throughout the years.
Nisha Narayanan, Director and COO, RedFM, and Magic FM, said, “RedFM is delighted to be associated and support the Ladakh Marathon. It has been an absolute pleasure to make acquaintance with Padma Shree Awardee, Motup Chewang. REDFMhas recently started operations in Leh and this is our first-ever association. We believe in the power of collaborations and building communities. This association will help us reach out to the runners across the world who will be participating in the Ladakh marathon. Our plan is not only to engage people in Ladakh but also to create the buzz of the marathon across the country through our network and encourage them to participate or witness this grand marathon. We are truly happy to be part of this journey that dreams to ensure the Ladakhi runners not only earn their stripes in national marathons but also represent India in the Olympics.”
RedFM is nonetheless one of India’s largest radio stations but is also one of the nation’s largest entertainment networks. The brand prospers on the emotional attachment that it has with the audiences, which RedFM have created through the massive footprint of 68 radio offices across the country.
Chewang Motup Goba, Founder and Race Director, Ladakh Marathon, the Khardungla Challenge, said, “I am truly honoured to be associated with RedFM, the official radio partner for the Ladakh Marathon. I organised this event for the first time back in 2012 and never imagined it would get such a vast platform. The Ladakh Marathon is amongst the most challenging and highest races in the world and is now sharing space in the global calendar of races with many other prestigious marathons. By joining hands with RedFM we are looking forward to seeing more people from across India recognize the potential of sports. Now that RedFM has finally launched in Ladakh, which is another amazing milestone, I hope to see the youth step up and take on more challenges like the Ladakh Marathon.”