The Formula One franchise, Red Bull Racing, has signed a new partnership deal with the global gambling brand, PokerStars. It is a multi-year association that will come into play ahead of the 2022 season of the Formula One championship.
Through this collaboration, the digital platform will achieve featured branding on the RB18 and race uniforms and in return would assist the prominent racing brand to enhance fan engagement through utilising new technologies. This association will allow the two notable brands to appeal to their targeted audience and create a sensational experience for them with Formula One-fuelled entertainment, unique competition, exclusive content and captivating promotions. The betting unit will also offer its extravagant products from its subsidiaries such as PokerStars Casino and PokerStars Sports to further uplift this process and deliver a world-class betting exposure to Red Bull Racing’s fans.
The Principal and CEO of the Red Bull Racing team, Christian Horner, gave his insights on the partnership and said, “Following last year’s blockbuster Formula One season, I am delighted to kick off 2022 by announcing PokerStars as a new partner. In our sport we see constant evolution, not only applied to the cars but also to new technologies that are focused on reaching the sport’s global fanbase to provide new and interactive experiences for them to enjoy. We are pleased to welcome PokerStars to the Team as F1 enjoys a period of growth in new and existing territories and look forward to getting the 2022 season underway together.”
Chief Executive Officer of the PokerStars’ parent group, Flutter International, Dan Taylor, also put forth his comments on this new collaboration and said, “Red Bull Racing is an ideal fit for PokerStars because it’s not just about what you offer fans and players but the ethos and vision behind how you offer it. Part of our vision for PokerStars is to create the world’s most epic casino, built on player experiences, giving our community moments they’ll never forget.”
He further added, “Red Bull Racing’s phenomenal success is built on their bold, innovative, and passionate ethos, which has led to incredible success both on the track and in becoming one of the world’s most popular sports brands. We’re looking forward to working with the Team and sharing further developments as the 2022 season approaches. We wish the Red Bull Racing team all the best for their new campaign.”