The LALIGA outfit, Real Madrid have announced a new global partnership with Visit Dubai.
In order to create new growth potential for both organizations, Real Madrid and Visit Dubai have signed this agreement that designates this mentioned city in the United Arab Emirates as the first official destination for the club.
The event was held in the boardroom of Real Madrid City and was led by Florentino Pérez and Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM).
The two organizations, who embrace shared aims such as a commitment to excellence and creativity, will provide an array of unique and exclusive experiences for Dubai and Real Madrid fans through this partnership, which is part of the newly announced Dubai-D33 Economic Agenda. This collaboration, which comprises the finest teams in men’s and women’s football, will bring a taste of Dubai to the Santiago Bernabéu stadium, offering spectators amazing experiences and high-quality services.
José Ángel Sánchez, Director General, Real Madrid, and Emilio Butragueño, Director of Institutional Relations, said, “We are very proud of this new partnership with Visit Dubai as the club’s first official destination. Dubai is striving for excellence in all its entertainment activities, a goal shared by the club. We are delighted to be bringing this exciting tourist destination to our fanbase of millions of madridistas around the world.”
Issam Kazim, said, “We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.”
The Real Madrid Themed-Park at Dubai Parks and Resorts, the largest in the Middle East, will soon be added to the city’s broad variety of destinations, complementing the partnership with Visit Dubai. The park, which will be the first of its kind in the world, will include attractions linked to the club, a museum, football skill games, and a variety of eateries and commercial spaces selling official Real Madrid merchandise.