The governing body of football in South America, CONMEBOL has signed the dotted lines with the Argentine E-commerce brand, Mercado Libre.
Following the deal, Mercado Libre has been named the official sponsor of all the club competitions of the South American body.
The arrangement, which begins in the semifinals of the 2023 cycle and runs until December 2026, includes sponsorship of CONMEBOL Libertadores, CONMEBOL Libertadores Femenina, CONMEBOL Sudamericana, and CONMEBOL Recopa.
The deal will also consist of brand activations and promotions during all of the South American Football Confederation’s competitions in all of the nations where the tournaments are hosted.
Sean Summers, Chief Marketing Officer of Mercado Libre and Executive Vice President of Mercado Ads, said, “Mercado Libre decided to sponsor CONMEBOL club competitions because football in South America is more than a sport: it is a passion that unites and transcends borders. In this sense, we find in the most popular sport in Latin America a strong link with our purpose and brand values: the democratization of access, inclusion, diversity and the connection of our millions of users are concepts that we work every day to offer the best experience in every corner of the region. The key is to offer valuable and unique experiences to fans, build an emotional connection with the audience and go beyond superficial visibility and embrace authenticity, innovation and genuine long-term collaboration”.
José Astigarraga, Secretary General of CONMEBOL, said, “CONMEBOL seeks to partner with thriving and innovative companies that have an excellent international reputation and that, in addition, share the positive values of South American football and the vision of excellence that we promote in our institution. Within the framework of this work in favor of the growth and development of our sport, we are pleased to sign an agreement with Mercado Libre, a firm widely recognized throughout the continent. I am sure that this partnership will be very beneficial for South American football”.
Mercado Libre is a leading Argentine e-commerce brand, which is headquartered in Montevideo, Uruguay, and it operates in the countries such as Argentina, Bolivia, Brazil, Chile, Columbia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Uruguay, and many other Latin American countries.