A23, the online gaming platform has inked an agreement with the ongoing VIVO Pro Kabaddi League (PKL) as an official associate sponsor.
The company’s aim with this collaboration is “to pursue its commitment to lend support to engaging sporting events, and to showcase its skill-based platform on possibly India’s most skillful sport.”
On this association, the company said, “A23 is sponsoring the Pro Kabaddi League to support and encourage players of the game with special focus to help garner greater traction amongst those with a passion for serious online gaming. As an Official Associate Sponsor, A23 benefits from access to key PKL players besides television spots and strategic in-venue (stadia, playing mat and prize distribution ceremony) branding. A23 is a professional gaming platform that echoes with the psyche of serious gamers, inspiring players to hone their skills towards becoming champions of the game.”
Anupam Goswami, CEO, Mashal Sports and League Commissioner, VIVO Pro Kabaddi League, while welcoming A23 as an associate sponsor said, “We are delighted that leading brand like A23 has come forward and extended their support to PKL. VIVO Pro Kabaddi has inspired many players across the globe in the recent years. We believe that A23 will be able to find engaging audience in form of the core fans of PKL and that the brand will have good experience.”
The Founder & CEO of Head Digital Works, Deepak Gullapalli, said, “Having been a market leader in the gaming space for over a decade, this collaboration is at a perfect time for us as far as the next phase of our branding efforts is concerned. The journey ahead promises exciting new propositions for our A23 users and all those who have not heard of or played on A23. As a part of the campaign, we have also associated with players from the Pro Kabaddi League and created lively TVCs.”
Season eight of the tournament commenced on December 22, 2021, and the final will be played in February 2022. Bengaluru Bulls have acquired the number one spot on the points table with 46 points. UP Yoddha will play Puneri Paltan on Thursday at 7:30 PM IST.