PKL 2023-24: Puneri Paltan forge association with Durashine

As per the pact, Tata BlueScope Steel's logo will be featured on the right sleeve of the Puneri Paltan jersey.

The Pro Kabaddi League (PKL) team, Puneri Paltan have signed a new partnership with Tata BlueScope Steel’s flagship retail brand, Durashine.

Following this association, the brand has been named the co-partner of the team for the upcoming season. As per the pact, Tata BlueScope Steel’s logo will be featured on the right sleeve of the team jersey.

The side announced the association on its Instagram handle with the caption, “Fueling the heart of Puneri Paltan with the unwavering strength of Tata BlueScope Steel! We welcome our Co-Partner @durashineofficial on board for this season.”

Durashine offers colour-coated profile sheets in a variety of roof and wall solutions. Since its inception in 2008, the brand has won numerous awards and is the most popular option in this market. Durashine was also recently named “Asia’s Most Trusted Brand for Best Colour Coated Steel Sheet Category” by International Brand Consulting Corporation in the United States.

Before this deal, the Pune-based side also inked partnerships with MuscleTech and STIHL India while extending collaboration with Shiv Naresh for the forthcoming season, which will begin on December 2. The team looks strong on paper following the PKL season 10 auction, and it will now surely focus on taking home the top prize.

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