Following the partnership, both entities will be working together to execute their long-term visionary plan of digital transformation, Project 2030.
As per the deal, the FPF will make use of Pixellot’s full range of solutions, which include a new over-the-top (OTT) application, advanced analytics, AI-automated video production, tactical analysis, and a video exchange platform. The collaboration will begin with the rollout of Pixellot’s production suite, which will include more than 1,000 matches each season.
By the terms of the new contract, Pixellot will offer a variety of video and data services for the Liga 3 (3rd Men’s League), Liga Revelaço (Men’s U23 League), Liga BPI (1st Women’s League), and Liga Placard (Both 1st Men’s and Women’s Futsal leagues). Furthermore, the national training center in Lisbon will have Pixellot’s technology installed and operational.
Hugo Freitas, CTO of the Portuguese Football Federation, said, “Our partnership with Pixellot represents a significant step in our digital transformation, revolutionizing league coverage and providing an immersive, data-rich experience for fans, coaches, and players. We are sure that the fruits of this investment and the implementation of these technologies will further advance Portuguese football, engage the fans across the country and allow us to discover the next generation of talents.”
Alon Werber, CEO of Pixellot, commented, “We are thrilled to partner with the Portuguese Football Federation, widely recognized as one of the most prestigious organizations in the global football landscape. The aspiration to embark on a digital transformation journey perfectly aligns our commitment to democratizing the sports video and analytics domain. By joining forces, we will provide an unrivaled and immersive viewing experience, coupled with comprehensive analysis tools, empowering fans, coaches, and players alike to delve deeper into the game they love.”
A software development company called Pixellot specialises in producing autonomous video and analytics for the sports industry. It collaborates with leagues, football teams, and federations all around the world, including MLB, CCAA, high schools, NFHS, FC Barcelona, and colleges. It also provides services to broadcasters like ESPN. The company was founded in 2013, and it is currently headquartered in Israel.