The National Basketball Association (NBA) outfit, Phoenix Suns have signed a brand new deal with the energy drink brand, GHOST®.
Following the arrangement, GHOST® has been named the official energy drink partner of the NBA team.
The agreement between the two entities will allow the energy drink brand to place its GHOST® Energy “Orange Cream” flavour during the Suns’ home games all over the arena’s concessions, Grab & Go kiosks and used as a back bar mixer.
Along with Phoenix Suns, GHOST® will collaborate with Fry’s Food Stores to provide exclusive deals and thrilling chances for fan interaction.
These activations will not only attract fans but also create and enhance the overall game-day experience for them.
Dan Lourenco, CEO and Co-Founder of GHOST®, commented, “Phoenix was one of the very first cities we launched GHOST® ENERGY in back in 2020 and it’s still one of our biggest markets.”
He also expressed, “Teaming up with a legendary franchise, like the Phoenix Suns, and collaborating with Fry’s will allow us to connect with fans who have supported GHOST® from day one on a whole new level. We can’t wait to see our brand helping to fuel the energy and excitement at the arena.”
Dan Costello, Executive Vice President and Chief Revenue Officer of Phoenix Suns and Phoenix Mercury, said, “Phoenix was one of the very first cities we launched GHOST® ENERGY in back in 2020 and it’s still one of our biggest markets. Teaming up with a legendary franchise, like the Phoenix Suns, and collaborating with Fry’s will allow us to connect with fans who have supported GHOST® from day one on a whole new level. We can’t wait to see our brand helping to fuel the energy and excitement at the arena.”
GHOST® is a lifestyle brand that sells clothing, energy drinks, dietary supplements, and sports nutrition items. By establishing a lifestyle movement that includes transparent innovative products, global distribution, immersive content, important influencer partnerships, and genuine collaborations with many of the top flavour brands in the world, such as OREO®, Chips Ahoy!®, Sour Patch Kids®, Sonic® Drive-In, Warheads®, Swedish Fish®, and Welch’s®, GHOST® is upending the sports nutrition industry.