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PGA Tour inks new long-term partnership with Autograph

The Tom Brady co-founded web3 brand will use Tour competition clips, information, imagery, and other tournament-focused elements.

The PGA Tour has announced a new partnership deal with the NFT platform, Autograph. This new long-term association has been inked in order to have an NFT platform for golf enthusiasts.

Autograph is an NFT service that brings the leading brands and world-famous names in sports, entertainment, and culture together to create one-of-a-kind digital collections and interactions.

The exclusive platform is expected to launch early next year. The web3 brand, which is co-founded by one of the most famous quarterbacks in the National Football League (NFL), Tom Brady, will use Tour competition clips, information, imagery, and other tournament-focused elements. The NFTs will consist of PGA Tour players as well as a few moments from the past and the current FedExCup season.

Collectors can also accumulate points by using a broad array of utilities such as availability to digital, in-person, and onsite perspectives.

Len Brown, PGA Tour Chief Legal Officer, and EVP, Licensing, said, “The PGA Tour is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history. The Tour is continuously looking for innovative ways to engage fans to bring them closer to the game and their favourite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”

Richard Rosenblatt, Co-Founder and Co-Chairman of the board at Autograph, commented, “We are thrilled to expand our roster of iconic partners with the addition of the PGA TOUR as our first professional league. Over the last year, we have defined the future of fandom by leveraging NFT technology to bring fans closer to the icons they love across sports, music and entertainment and each other.

“We look forward to unlocking new potential and offering our community exclusive access to the PGA Tour team through this partnership.”

Tiger Woods, who sits on Autograph’s Board of Advisors, said, “I’m very excited to be a part of this next chapter with Autograph and the PGA Tour. Enhancing the golf world with NFTs will create a connection between us as players and the fans.”

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