The soft drinks giant, PepsiCo has inked a multi-year global collaboration with the highly anticipated football game property, EA SPORTS FC. Following this new deal, PepsiCo will bring three of its biggest brands – Pepsi, Gatorade and Lay’s – on board as proud new partners of EA SPORTS FC.
PepsiCo is honoured to endorse and support EA SPORTS FC through this collaboration, which results from a shared desire to influence the future of football fandom.
The strategic partnership will enable both parties to work together to develop video games that delight today’s football fans. It also enables PepsiCo to build on its long history in the football entertainment industry while expanding its overarching business strategy by offering fun fan experiences that combine gaming, music, and football.
Global ambassadors from PepsiCo’s illustrious roster of football stars, including Vini Jr and Leah Williamson, will appear in upcoming activations, such as entertainment crossovers, in-game integrations, and on-pack advancements that will give fans a chance at privileged experiences and essential in-game rewards. Additionally, the collaboration will serve as a forum for increased cooperation on current PepsiCo efforts that promote football participation and gender equality.
Adam Warner, Head of Global Sports and Partnerships, PepsiCo, commented, “EA SPORTS is an iconic brand in the realm of football and has revolutionized fan engagement. With PepsiCo’s history and extensive involvement in football and entertainment, our brands are uniquely positioned to push the boundaries of football fandom. This partnership enables us to reach football fans and communities worldwide, and to provide them with experiences that elevate their connection to the beautiful game.”
David Jackson, Vice President of Brand at EA Sports FC, said, “For years, PepsiCo’s brands have been delivering memorable moments for football fans, and we’re energised to incorporate that rich heritage into our own experiences as we set forth on this remarkable journey with EA SPORTS FC. We’re proud to partner with PepsiCo to create more unmissable experiences that will undoubtedly captivate fans of the World’s Game.”
PepsiCo has a long history in football and an impressive track record of collaborating with well-known figures and organisations in sports and entertainment, thereby serving as an appropriate food and beverage partner for the exhilarating new EA SPORTS FC brand.