The Australian skipper, Pat Cummins has signed a partnership with the Italian eyewear and sunglasses developer, Carrera Eyewear.
Following the partnership, the 30-year-old Australian player has been named the brand ambassador of the company.
According to the newly established arrangement, the company will also release a campaign featuring Cummins. The campaign will be released this month, coinciding with the ICC Men’s Cricket World Cup 2023. As a part of the esteemed campaign, Pat will be seen wearing a wide range of Carrera’s sunglasses and opticals.
Alberto Macciani, Safilo Global Head of Home Brands & Communication, said, “We are thrilled to welcome Pat Cummins to the Carrera family. Pat has some incredible achievements in cricket, and he greatly embodies the Carrera DNA, always taking action for what he believes on and off-field. Carrera is globally recognized as one of most iconic eyewear brands with a contemporary and stylish approach, and we believe Pat Cummins demonstrates these qualities perfectly.”
Expressing his delight on this new partnership, Pat Cummins, said, “I’m honoured to be joining the Carrera family as Brand Ambassador and I’m excited to be in partnership with a brand that not only offers exceptional quality but is a globally recognised brand with a strong heritage and outstanding style. Moreover, I feel great in my Carrera’s!”
Currently headquartered in Padova, Italy, Carrera is a trademark of Safilo Group S.p.A., which designs and manufactures sunglasses and sports eyewear. In 1956, it was founded in Austria.