The English Football League (EFL) has signed a three-year sponsorship deal with pizza delivery company Papa John’s. This deal will make Papa John’s Pizza the title sponsor of the EFL trophy.
The EFL trophy is set to be known as Papa John’s EFL Trophy from the 2020/21 campaign. This competition involves clubs from League 1 and League 2 clubs, while U-23 teams of Premier League clubs also participate in this competition.
In addition to the title sponsorship, Papa John’s will also be the Official Pizza of the EFL.
Supporters will see the Pizza company feature during EFL trophy games during the next round of fixtures in the second week of November. The fans will get opportunities to win match passes, signed merchandise, and exclusive coupon codes on pizzas.
Ben Wright, EFL chief commercial officer, said, “As we continue to navigate through the challenging times that the coronavirus pandemic presents, it is testament to the growing appeal of the EFL that we can attract new partners and invest the sponsorship fee into the competition through payments to clubs, which is important during this difficult period. We look forward to working with Papa John’s over the next three years to build on the success of the competition and create Papa John’s Trophy moments for us all to celebrate.”
Since EFL focuses on lower divisions of football, the reach of the competition expands over numerous communities throughout the country. Papa John’s also have outlets in almost every community, so the association of both parties will be beneficial for each other.
The EFL has a unique reach into communities, offering local activation on a national scale with Clubs spanning every corner of the country from Colchester to Carlisle and Plymouth to Sunderland, often sharing locality with at least one of Papa John’s 450 branches.