EFL, Smart Energy GB prolong sponsorship ties

The renewal between EFL and Smart Energy GB has been inked for two years.

The English Football League (EFL) has announced a sponsorship extension agreement with Smart Energy GB.

With the signing of this two-year renewal, football fans in England and Wales will continue to get assistance in analysing their energy usage.

Following forming a partnership with the EFL and EFL Trust in 2021, Smart Energy GB has since organised a number of fun community-focused events to highlight the advantages that smart meters can provide for households.

The partnership gives supporters a national platform with local reach to demonstrate how a smart meter and in-home display might help them more effectively manage their energy bills and household finances. There are 72 EFL clubs, and these clubs’ Club Community Organisations (CCOs) are spread out in towns and cities all across the nation.

Smart meters are essential to modernising Britain’s energy infrastructure, and football fans who install them at home will significantly aid the country’s shift to renewable energy sources like wind and solar.

Ben Wright, the EFL’s Chief Commercial Officer, said, “EFL Clubs and CCOs support their communities seven days a week, 365 days of the year and with Smart Energy GB focused on helping to tackle fuel poverty and making energy savings all year round, this will help, especially those who have been impacted by the cost-of-living crisis. We are pleased to announce this extension so we can continue to help support the communities our Clubs serve.”

Phillippa Brown, Deputy Director of Special Audiences at Smart Energy GB, said, “Working in partnership with EFL Clubs and their Club Community Organisations has been incredibly rewarding. The partnership has allowed Smart Energy GB to reach households through their love of football to understand how smart meters could help them better manage their energy bills. This has been vital for many people looking for ways to stay on top of their finances, so we’re excited to continue this work and build on what we’ve achieved across England and Wales already.”

Cathy Abraham, the EFL Trust’s Chief Executive Officer, said, “We know a lot of people are finding it harder to manage their household bills. Our EFL Club Community Organisations engage with over 840,000 people every year across England and Wales, so are perfectly placed to support those people who may be struggling. This partnership with Smart Energy GB will further help people to make informed decisions about the use of their energy.”

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