The Ligue 1 club, Olympique de Marseille has announced an extension of its partnership with Just Bet Online. The company will associate with the club as the official Asia betting partner.
The new signing comes with the same opportunities in activations and content marketing for both brands. The club stands second in the points table and thus prepares for a return to the Champions League next year.
The partnership is said to be a boost to Olympique de Marseille’s progressive and ambitious expansion process.
Nathalie Nénon-Zimmermann, Chief Marketing and Revenue Officer at OM said, “We’re thrilled to continue our adventure with JBO as our official Asia betting partner. It’s a brand that perfectly aligns with OM’s history and continued success. We share similarly-aligned values around the game for securing our goals in the most dynamic way possible.
“It’s fantastic to see Marseille creating wider interest from outside France, and JBO is the ideal team with which to grow our brand via the unifying power of football. We can’t wait to grow our cooperation with JBO and to see this relationship organically evolve over the unfolding season to come.”
The deal features both partners to provide a stage for their combined fan bases to grow and engage across Asia. A shared focus on expanding the existing Asian audience appeal and leveraging the ‘natural sporting synergies’ between two networks in the digital domain. JBO also aims to expand its online offerings for sports fans throughout Asia.
A JBO spokesperson said on the partnership, “JBO has harnessed a suite of well-positioned international betting partnerships to drive awareness and participation around our progressive brand values across both mature and developing Asian territories – and this ongoing collaboration with OM is a firm tent-pole in our home camp.
“We’re always looking for ways to engage with our customers across digital channels and OM knows how to inspire and deploy natural fan enthusiasm.”
As mentioned, Olympique de Marseille is doing well in the league as they are placed second in the table with 32 points.