Oatey ropes in Ajinkya Rahane as an investor and brand ambassador

Although the nature or scope of the investment by Rahane wasn't announced, the deal is a major step forward in OATEY's mission to promote sustainable, nutritious, and cruelty-free living.

The plant-based dairy alternative brand, Oatey has announced that the Indian cricket team’s iconic and dependable batter, Ajinkya Rahane has joined the company as an investor and brand ambassador

Although the nature or scope of the investment wasn’t announced, the agreement is a significant step forward in OATEY’s mission to promote sustainable, nutritious, and cruelty-free living while providing taste and quality through its plant-based goods.

OATEY has received great appreciation for its plant-based offerings, which include Oat Milk (barista grade), Millet Milk, and sugar-free Chocolate Oat Milk. In recent years, the brand also introduced Kesar Badam, a coffee-flavoured Oat milk, likely becoming the first brand in the world to produce sugar-free variations.

The corporation saw an increase in demand of 30% over the previous two quarters, which ended on June 30, 2023. Products from OATEY are sold on websites that facilitate online shopping, such as Amazon, Big Basket, Reliance JioMart, CRED, VeganDukan, Vvegano, GreendIndia, and Big Basket Daily.

Ankush Jamadagni, Co-founder, Oatey, said, “The collaboration between Oatey and Ajinkya Rahane symbolises the perfect match of shared values and a common vision. Together, we aim to create widespread awareness about healthier living, advocate for the adoption of plant-based food options, and inspire individuals to lead sustainable lives. By promoting sustainable alternatives and encouraging consumers to make conscious, hormone free choices, we envision a greener, kinder, and healthier future that helps mitigate the catastrophic effects of global warming, being accelerated by animal agriculture.”

On the development, Rahane, said, “I am excited to collaborate with a health-conscious brand like Oatey. Their commitment to quality products and inspiring brand values align perfectly with my own principles, and I am confident that our partnership will motivate individuals seeking a healthy lifestyle. The growing emphasis on health and fitness everywhere fills me with optimism, and I am honoured to contribute to Oatey’s journey. Together, we can establish a long-lasting and meaningful relationship.”

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