Mohamed Salah becomes Visa’s new regional playmaker

Mohamed Salah has been unveiled as a Visa brand ambassador across the Middle East and Africa.

The global payments giant, Visa has announced a new partnership with the football superstar and Liverpool FC (LFC) striker, Mohamed Salah.

The captain of the Egyptian national team has been unveiled as a brand ambassador for Visa across the Middle East and Africa, spanning regions like the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria, and South Africa.

This strategic collaboration brings together a world-renowned athlete known for his dedication, perseverance, and excellence, qualities that resonate well with Visa’s commitment to empowering individuals to achieve their aspirations. 

From a village in the north of Egypt to global superstardom, Salah’s story of grit and fortitude demonstrates the belief that greatness begins with a series of small steps. 

Tarek Abdalla, Visa’s, Chief Marketing Officer for Central and Eastern Europe, Middle East, and Africa (CEMEA), said, “As an icon in the Middle East and Africa, and a legend of the modern game, Mo Salah has become a beacon of hope and joy in households all around the world, uplifting people through the belief that everyone, everywhere can help shape the future. We are proud to have Mo as an Ambassador, who is not only an inspiring athlete but reflects several of our guiding principles. Breaking barriers, superseding expectations, and aiming for best-in-class performance worldwide are all values that Visa deeply embodies, as it seeks to innovate and drive the future of commerce.”

Mohamed Salah, said, “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be.”

Visa is a leading global payments company enabling electronic funds transfers through credit cards, debit cards, and prepaid cards. In recent news, Visa signed the Olympic gold medalist, Neeraj Chopra, as Team Visa athlete for the Paris Olympics 2024, and extended its partnership with FIFA as an official partner until 2026.

All eyes are on Anfield as Liverpool, led by their Egyptian King with 19 goals and 10 assists, take on their title rival Manchester City. The Reds currently sit atop the Premier League (PL) table, but the Citizens are breathing down their necks with just a single point behind. This March 10 clash at 9:15 PM IST is shaping up to be a potential title decider, with both teams competing for PL glory.

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