The apex council of football in Australia, the Football Australia has penned down a 10-year renewal with the American apparel brand, Nike.
The extension will allow the American sportswear heavyweight to continue to be the official apparel partner of the Australian national football teams, which includes men’s Socceroos, women’s Matildas, junior, youth men’s and women’s squads, as well as the Pararoos, and ParaMatildas.
Today, @FootballAUS & @Nike announced a ten-year contract extension, the partnership will extend to a historic third decade and signals significant investment into the future of Australia’s national teams, Football Australia, and football at every level! 🤝 pic.twitter.com/WE5e00XyuJ
— Football Australia (@FootballAUS) November 17, 2023
With this extension, the partnership between the two bodies, first initiated in 2004, has now entered its third decade.
Furthermore, Nike will make an effort in Football Australia’s grassroots participation, diversity programs, and its Legacy ’23 plan, which focuses on strengthening women’s football after successfully hosting the FIFA Women’s World Cup 2023 with New Zealand this year.
James Johnson, Football Australia Chief Executive, said, “This is a pivotal moment for Australian football. This extended partnership with Nike not only solidifies its commitment to our national teams, but also provides significant resources for the growth of grassroots football, our Legacy ’23 plan, and the strategic building of our national iconic brands.”
He also commented, “Our partnership with Nike has been transformative, and this extension represents a strong endorsement for Football Australia and the growth of football at all levels across the nation. This partnership extension signifies the strength and continued elevation of Australian football on the international stage.”
Ashley Reade, Nike Pacific Vice President and General Manager, commented, “In the past two decades we’ve seen football in Australia grow to incredible heights and this year achieve sold-out stadiums and record-breaking jersey sales. Nike is incredibly proud of the partnership with Football Australia to drive these outcomes. This year’s major tournament was a generational tipping point. We believe in the vision of Football Australia and look forward to playing our part in the sport’s continued growth.”