NHL signs a multi-year pact with BET99

BET99 has been named the official partner by NHL.

The National Hockey League (NHL) has inked a multi-year deal with BET99, the premium Canadian online sports betting, casino and free-to-play company.

In this development, BET99 has been named the official partner by the ice hockey league in North America.

The two parties involved will collaborate to initiate their new Free-to-Play game called “NHL PrePlay”. At every game day during the NHL season, fans will receive a series of predictive outcome-based questions. Fans will be winning points for correct answers and the person with the most points for the 2022/23 NHL season will be awarded the Grand Prize winner and receive CA$100,000.

“NHL PrePlay” will consist of some of the most exciting prizes in the history of the NHL. Prizes like weekly ticket giveaways, a monthly trip giveaway to an NHL tentpole event of the winner’s preference and NHL Shop gift cards.

Throughout this arrangement, BET99 will also be featured on Digitally Enhanced Dasherboards. In addition, the association has enabled BET99 to experience the privilege of exclusive marketing rights and designations that will provide proper exposure to the online betting platform through digital and social media channels.

Jared Beber, CEO of BET99, said, “This partnership is groundbreaking for Canadian hockey and sports fans. NHL PrePlay will amplify fan engagement and excitement around NHL games, especially the prizes, which include access to once-in-a-lifetime experiences. Designed to support our focus on education within the gaming space, the game offers opportunities for players to explore the space and become more knowledgeable without making real-money wagers. Not only is the NHL PrePlay program innovative and a great access point for new and potential bettors, but the educational aspect also fits well with our focus on responsible gaming. We’ll also leverage our partnership with NHL star Auston Matthews, taking this agreement to the next level.”

Jason Jazayeri, NHL Vice President, Business Development, said, “We’re thrilled to partner with BET99 and to promote and on this unique and innovative Free-To-Play platform. This collaborative partnership has allowed us to create an entirely new Free-to-Play game that will focus on delivering a fun and immersive game to our fans, while also providing a level of access and prizing that we haven’t seen before in our sport.”

BET99 encourages responsible betting as it provides a range of tools, tips and support options to ensure that players are educated on responsible gambling practices.

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