The National Hockey League (NHL) has secured a multi-year partnership with the Canadian insurance company, NFP.
In this development, NFP has been named NHL’s official business insurance brokerage partner.
According to the arrangement, a variety of exclusive marketing rights and designations have been granted to NFP, enabling the company to interact with the NHL and its supporters through marketing, digital, and social media platforms.
The deal also specifies that NFP will be shown on NHL stadium systems known as Digitally Enhanced Dashboards, which allow dynamic graphics to be placed over actual dasherboards. This enables customised messages and advertising to be directed at specific broadcasting markets by the league and its teams.
Additionally, according to the league, the NFP name and logo will be visible at NHL events in various ways, including with branded dasherboards and in-arena and in-stadium signage.
Keith Wachtel, Chief Business Officer and Senior Executive Vice President at the NHL, said, “NFP sees the immense value the NHL audience can deliver to drive business, and through our partnership, NFP will be able to tell impactful stories to NHL fans and NFP customers around ways we are working together while also engaging with future customers through unforgettable hospitality experiences at tentpole league events.”
Doug Hammond, Chair and Chief Executive at NFP, stated, “Long-term partnerships are at the heart of NFP’s success and our relationship with the NHL is one that we are particularly proud of. Over the past several decades, we’ve supported the league’s growth and success with specialized risk management expertise and insurance solutions. We look forward to continuing to deliver value to the NHL’s business while seizing the opportunities of this new element of our partnership.”