The e-commerce site, noon.com has signed a record-breaking partnership with Newcastle United to become the club’s official shirt sleeve sponsor. The online retailer’s trademark yellow logo will appear on the club’s home, away, and third kits for the 2022/23 Premier League (PL) season.
The Newcastle-based football club, Newcastle United FC, competes in the top division of English football.
The deal, which is reported to be valued at roughly $9.2 million each season, is the club’s biggest sponsorship agreement surpassing last season’s tie-up with Kayak, an American online travel service. The deal is said to have made roughly $6.1 million last season.
This agreement represented a significant step forward for United, whose new majority owners, the Public Investment Fund of Saudi Arabia, are eager to boost commercial earnings after nearly 15 years of economic decline under former owner Mike Ashley.
In a statement confirming the news, United said, “Newcastle United is delighted to confirm that noon.com has become the club’s official sleeve partner for the 2022/23 Premier League season. Operating online and via its hugely popular app, noon.com is the region’s leading digital e-commerce platform for fashion, electronics, beauty, groceries, home and baby products.
“The partnership will provide the club with new ways to engage with fans in the Middle East, with supporters in the region able to pre-order all 2022/23 Newcastle United kits on noon.com with the option of personalization. The noon.com brand will be displayed on all team kits for the upcoming season, as well as having a presence on matchdays at St. James’ Park and across the club’s digital assets.”
Ali Kafil-Hussain, Chief of staff at noon.com, said, “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football. We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”