The Premier League club, Newcastle United have inked a new sponsorship deal with a Polish public logistics company, InPost Group.
Following this new deal, the firm has become the club’s official parcel collection and delivery service partner.
In a “first of its kind” contract, the out-of-home delivery company will set up parcel lockers outside of St. James’ Park, with the ‘Geordie Lockers’ crafted in Newcastle’s black and white.
In addition to the 6,000 lockers that are currently in the UK, these new lockers will let fans to take advantage of “fast, secure, and convenient” shipments and returns when they are away from their home stadium.
Newcastle United’s Chief Commercial Officer, Peter Silverstone, said, “This first of its kind Premier League partnership clearly shows a shared commitment from InPost and Newcastle United to be innovative and creative, whilst putting our fans at the heart of activity. Our loyal supporters, and the residents of Newcastle, will benefit from convenient, cheaper, and more environmentally friendly deliveries right on the doorstep of their beloved St. James’ Park.
“Similarly, during the 2022-23 season, Newcastle United’s live audience reach grew over 48 per cent in Europe and 44 per cent in the UK, with our number of followers increasing at a rapid pace.”
Additionally, InPost will be digitally present in St. James’ Park and on the club’s digital platforms, showcasing the business’s out-of-home delivery service, which has over 60,000 collection locations across Europe.
With goals to expand into the North East of England and reach over two million customers nationwide, the delivery service offers package lockers in numerous major UK cities.
Rafal Brzoska, InPost Group founder and CEO, said, “This exciting partnership underlines our commitment to expand InPost’s presence in the UK and Europe and to provide our best-in-class delivery solutions to a wider audience. The demand for consumer convenience across e-commerce has never been higher and we are proud to partner with Newcastle United at such a pivotal time of growth.
“Newcastle United’s growth over the last 18 months has been remarkable and we are excited to join forces with a club, and business, which matches our ambitious growth plans. Exceptional performance is something we both aspire to and this will be a key theme as we bring this partnership to life.”