The National Football League (NFL) team, New Orleans Saints have inked a collaboration with the UK-based sports partnership company, Eleven Sports Media.
Both sides are collaborating to connect small companies with one of the NFL’s most recognisable brands.
Eleven’s distinguished collaboration approach will provide Louisiana’s numerous small and medium-sized companies with the chance to associate themselves with a major sports brand. Subsequently, Eleven has developed partnerships in the Premier League (PL), Major League Soccer (MLS), and most recently the NFL.
A special, thorough Small Business programme that Eleven Sports Media will provide is frequently too expensive and labour-intensive for most teams to undertake on their own. Eleven’s model derives its genuine value from a combination of important goods and services. Each Small Business Partner will obtain the specialised support they require for their own marketing and activation needs along with stadium visibility, guaranteeing each brand achieves a substantial return on their objectives.
Matt Webb, VP Corporate Partnerships at New Orleans Saints, commented, “We’ve seen the success that Eleven has had in professional sports leagues around the world and we’re very proud to develop our own program with them right here in New Orleans. Small businesses are the heartbeat of our community, and our region is known for turning those small businesses into national powerhouse brands.
“We believe that Eleven’s award-winning model is a great fit for our region and can help expedite a natural growth process for our Small Business Partners. We’re so excited to bring the passion and love of this team, to the small business community in a new and innovative way.”
Matt Cairns, Founder and CEO of Eleven Sports Media, said, “The Eleven model is all about providing the opportunity for small business to be associated and aligned with their local sports teams. It’s always particularly rewarding for Eleven when we can bring that value to communities that have suffered hardships over the years, and New Orleans is certainly in that bracket. We can’t wait to bring this model and the opportunity to the local marketplace and give that shot in the arm to those local businesses to help support with their growth.
“From the moment we spoke to the Saints, it was very clear that their team are passionate about delivering a program into their wider partnership structure that is completely focused on the small business community. We’re both very confident that we’ve put something in place that will deliver true value to small businesses in New Orleans.”