The National Basketball Association (NBA) has announced a brand new multi-year deal with the American sportswear and footwear retailer, Foot Locker.
Following the contract, Foot Locker has been named the official league marketing partner of the premier basketball competition.
Introducing the Foot Locker & NBA Partnership.
— Foot Locker (@footlocker) November 16, 2023
Stay tuned for more! pic.twitter.com/lW6HFsBsDb
The agreement will help the American brand to get prominent media exposure all over league platforms, which also includes on-court virtual signage during national broadcasts and on league social media channels.
The collaboration will also be expanded to include Foot Locker’s FLX reward programme, giving consumers more points of contact all season long.
Salvatore LaRocca, President of Global Partnerships, NBA, said, “We are thrilled to deepen our partnership with Foot Locker, a brand entrenched in basketball and pop culture. Foot Locker will offer its customers an elevated connection to the NBA through a variety of marketing programs, bringing our fans closer to the game.”
Frank Bracken, Executive Vice President and Chief Commercial Officer, Foot Locker, Inc. commented, “This exciting partnership cements Foot Locker’s position at the center of basketball and sneaker culture and expands our collaborative journey with the NBA. We look forward to working together to create unforgettable events and experiences that further engage NBA fans and our customers in support of our Lace Up plan.”
One of the top retailers of clothing and shoes, Foot Locker, Inc. has approximately 2,600 retail locations that can be found in 26 countries, including the Middle East and Asia, as well as North America, Europe, Asia, Australia, and New Zealand.