The National Basketball Association (NBA) has announced a brand-new multi-year partnership with the American clothing brand, SKIMS.
As per the new accord signed, SKIMS has been named the official underwear partner of the NBA, WNBA, and USA Basketball.
Introducing the SKIMS and NBA partnership. SKIMS is now the Official Underwear Partner of the NBA.@skims @KimKardashian pic.twitter.com/sSffQQye6x
— NBA (@NBA) October 30, 2023
As part of the agreement, the brand will also be promoted by the leagues on a range of media venues, such as their official social media and internet channels and on-court virtual signage during NBA and WNBA national broadcasts.
By collaborating, SKIMS, NBA, WNBA, and USA Basketball will use basketball’s ability to create excitement and demand by making unexpected appearances. At upcoming major events like the NBA All-Star Game and the NBA In-Season Tournament, fans will witness the collaboration come to life.
Commenting on the new alliance,Kim Kardashian, Co-Founder & Creative Director, SKIMS, said, “I am incredibly proud of SKIMS partnership with the NBA, as it is a reflection of SKIMS growing influence on culture. Together, SKIMS and the NBA will connect people of all backgrounds through fashion, sport, and talent, and I look forward to seeing the partnership thrive.”
Jens Grede, Co-Founder & CEO, SKIMS, stated, “The NBA’s modern approach and significant impact on pop culture, entertainment, and fashion is unparalleled in sports. Our partnership marks a remarkable opportunity for SKIMS and the NBA to work together on what it means to engage the next-generation of fans through basketball.”
Adam Silver, NBA Commissioner, said, “SKIMS has quickly become one of our most culturally-influential brands. We look forward to bringing NBA fans and SKIMS users unique experiences, new offerings and premium products through our partnership.”
Kim Kardashian and Jens Grede co-founded SKIMS in 2019 intending to offer solutions for all body types and bring forth the next wave of knickers, loungewear, and shapewear. The company aims to continuously improve the business by innovating on the past and producing shapewear that is expertly made to accentuate curves and undergarments that can expand to double their size.