NASCAR inks collaboration with global eSports organization Gen.G

The Rocket League Championship Series Boston Major served as the official launch event for this alliance between NASCAR and Gen.G.

The American auto racing company that is best known for stock car racing, NASCAR has announced a partnership with the Global esports organization, Gen.G.

The Rocket League Championship Series (RLCS) Boston Major served as the official launch event for this alliance, with Gen.G collaborating with NASCAR to stage The Pit Stop, supported by Mobil 1 and NASCAR.

Furthermore, attendees got the chance to meet the members of the Gen.G Mobil 1 Racing RLCS team, Demar “Dazerin” Williams, MJ “Widow” Austyn, and Nathan “Stanz” Stanz, as well as win limited gift items.

Moreover, as part of the collaboration, Gen.G Mobil 1 Racing designers Dazerin and Stanz will attend NASCAR races this season and create content showcasing their experiences. They will examine the events leading up to a NASCAR race, depict the authentic fan experience that fans at home are unable to view, and highlight everything that NASCAR has to provide when you go to a race in person. With fans in attendance and the cutting-edge activities that NASCAR provides around its races, Dazerin and Stanz will illustrate the overlap between the racing and gaming communities at NASCAR races.

Martin Kim, Head of Partnerships at Gen.G, said, “Ever since we joined Rocket League last year, we wanted to expand our presence with all things cars and motorsports, especially with the reception we had surrounding the success of both of our Rocket League teams and our partnership with Mobil 1. Gaming is a connector and NASCAR shares in that belief. Together we can explore opportunities that resonate with all audiences and communities.”

The Gen.G Mobil 1 Racing and Gen.G Mobil 1 Racing Black Women’s teams were established in the latter part of last year, and they have since made a number of progresses.

The collaboration strengthens NASCAR’s dedication to the Rocket League community, where the NASCAR Fan Pass has been made available year since 2021. NASCAR sponsored the NASCAR Rocket League 351 and had collegiate Rocket League competitions at its circuits last year.

Nick Rend, NASCAR Managing Director, Gaming and esports, said, “At NASCAR, we believe gaming bridges the gap between the virtual and real world, fostering a deeper connection with our sport. Gen.G shares the belief that gaming is a connector. We are excited to continue our commitment to Rocket League with Gen.G by hosting The Pit Stop at RLCS Boston Major with them and Mobil 1. We also look forward to working with Gen.G to explore new opportunities for our fans to engage with NASCAR and showcase the sport to new audiences.”

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