Hero Indian Super League champions, Mumbai City FC, have announced signing a deal with the global gaming giant, EA Sports. This agreement makes the game creator an official club partner starting this season. The partnership between these two entities will run until the end of the 2023-24 season.
Following this partnership, EA Sports will be taking the back of the Mumbai City first-team shorts for placing their brand mark. While the branding will also be featured in the City matchdays and in their training facility situated at Nagoa Village Panchayat Football Ground.
The deal will also see both Mumbai City FC and EA Sports working together to entertain the club fans spread across the country and world by bringing them top-quality content featuring the club players in their respective social media channels. This will sure bring the fans closer to their club and encourage more young players to play football.
Kandarp Chandra, CEO of Mumbai City FC, said: “We are delighted to welcome EA SPORTS to the Mumbai City family in this landmark moment for gaming in India. Our focus is to bring the fans closer to the club and through our partnership with EA SPORTS, our supporters will have more opportunities to engage with Mumbai City through the power of gaming, especially in times when our fans are unable to watch their favorite club play from the stands.”
“By partnering with EA SPORTS, we aim to incorporate innovation and technology in our efforts to bring Mumbai City closer to wider audiences and football fans in India and across the globe. We look forward to working closely together on various initiatives over the next three seasons and providing our fans immersive and interactive experiences in the years to come.”
This announcement of Mumbai City partnering with EA Sports is followed by the gaming company securing the official license to feature the ISL in FIFA 22. The game has already been released earlier this month and the Indian fans are surely enjoying playing the ISL in the world’s most famous Football gaming series.
The ISL is set to start from 19th November where in the first match ATK Mohan Bagan will take on Kerala Blasters FC. Mumbai City FC will play their first match against FC Goa on 22nd November.