JioCinema strikes deal with ShareChat & Moj to bring short-form sports content to millions

As per the pact, JioCinema gains access to the massive user base of ShareChat and Moj, boasting over 325 million users combined.

JioCinema, India’s leading streaming platform, has announced a partnership with ShareChat and Moj, two of the country’s most popular short-form video apps. 

This collaboration aims to bring JioCinema’s extensive sports content to a wider audience through bite-sized highlights and engaging formats.

The focus of the partnership lies in catering to the growing demand for short-form content, a niche that ShareChat and Moj have successfully carved. JioCinema will provide these platforms with curated sports highlights, interviews, and other engaging content like unheard tales, anecdotes, and conversations from dressing rooms, allowing users to stay updated on their favourite teams and athletes within the familiar interface of ShareChat and Moj.

As per the pact, JioCinema has been enabled access to the massive user base of ShareChat and Moj, boasting over 325 million users combined. This expanded reach allows JioCinema to introduce its platform and content to a wider audience, potentially driving user acquisition and engagement.

Furthermore, the partnership emphasizes regional content promotion. Viacom18‘s OTT platform’s library boasts content in various Indian languages, making it accessible to a diverse audience across the country. This caters perfectly to the regional focus of ShareChat and Moj’s user base.

Fans can expect to see highlights from major sporting events like the Women’s Premier League (WPL), Indian Premier League (IPL) 2024, the Indian Super League (ISL), and even the highly anticipated Paris Olympics 2024.

Viacom18 Sports, Head of Strategy, Acquisitions & Partnerships, Hursh Shrivastava, said, “As we continue our endeavour to make digital omnipresent for sports content consumption through JioCinema, this partnership will take our efforts far and wide across the breadth of the countryShareChat and Moj will not only bring a newer audience but also scale to our regional presentation across multiple languages.”

Gaurav Jain, Chief Business Officer at ShareChat & Moj, said,“We’re thrilled to partner with JioCinema to bring the excitement of premium sports from around the world, including the TATA WPL, TATA IPL, Olympics, and Indian Super League to ShareChat & Moj. Short-form video has come a long way in India and this collaboration marks a significant milestone in our journey to offer diverse and engaging content to our 325 million+ users.

ShareChat is a major Indian social media platform, boasting over 350 million users across 15 Indian languages. It allows users to share text, photos, and videos. Moj, on the other hand, is a short-form video app specifically owned by ShareChat.

JioCinema delivers a diverse line-up of leagues and tournaments. Cricket enthusiasts can cheer for their favourite teams in the IPL and catch the Indian domestic cricketing action. Beyond cricket, JioCinema offers international football content through top-flight leagues like LALIGA and Ligue 1.

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