MTV India has teamed up with Mooz Graffiti to honour the most influential players from the existing generation of players, with remarkable graffiti artwork, elevating the screen and bringing the FIFA World Cup Qatar 2022 exuberance to its enthusiasts in a groundbreaking and artistic way.
The work of art, which can be viewed at Bandra’s youth hub Carter Road, demonstrates MTV’s unparalleled correlation with the FIFA fan base and honours football legends Lionel Messi, Cristiano Ronaldo, Neymar Jr., and Kylian Mbappé. The painting pays tribute to the legends coinciding with the ongoing FIFA World Cup 2022 in Qatar, intended and painted by Mooz Graffiti, who has established a niche in such art form.
Utsav Chaudhuri, Marketing Head – Youth, Music, and English Entertainment, Viacom18, said, “MTV has received a heart-warming response from sports fans over the last year, imparting a desi flavour while showcasing some of the marquee global sports to Indian youth. We’ve strived to engage with our sports-loving audience in the most creative and emotional ways. This initiative not only celebrates the current trailblazers of the game but also tugs at our heartstrings in this emotionally-charged World Cup edition. As this World Cup leaves behind cherished memories, hopefully, this graffiti will serve as an indelible ode from the fan community to this generation of greats.”
The artwork heightens anticipation for the upcoming FIFA World Cup Qatar 2022 semi-finals and finals. The championship, which features 32 nations, began on November 20 and will draw the conclusion on December 18. The broadcast is obtainable on Sports18, whereas the Hindi feed is viewable on MTV HD and the live stream is accessible on the JioCinema app.