As the FIFA World Cup Qatar 2022 draws to a close, JioCinema marks a brand-new era, with digital viewership surpassing TV in India for the first time for a global premier sports event. A record 32 million viewers hooked up to JioCinema on the final day of what was undoubtedly the most remarkable FIFA World Cup Final, as Argentina won the trophy for the first time since 1986.
Over 110 million people watched the content digitally, making India one of the top digital viewing marketplaces for the FIFA World Cup. The FIFA World Cup Qatar 2022 held India’s focus with a massive 40 billion minutes of viewing time being measured throughout Sports18 and JioCinema, which remained the No. 1 downloaded free app on iOS and Android across the competitions.
The app’s dramatic growth can be attributed to being due to consumers’ growing preference in India for watching sports on smartphones and connected TVs. JioCinema augmented viewers’ live experience with a never-seen-before Hype Mode, equipping enthusiasts with innovative features at the touch of a finger during a live match. It featured a multi-camera view of the game, real-time trivia and stats, and a Time Wheel that enables users to revisit an unforgettable moment.
The event’s successful online viewership was aided by its increased availability on multiple OEM and CTV platforms, including Jio STB, Apple TV, Amazon Firestick, Sony, Samsung, LG, and Xiaomi, among others. CTV audiences witnessed the world’s most renowned tournament in UHD 4K for the first time ever through JioCinema.
Viacom18 Sports, CEO, Anil Jayaraj, said, “We promised to give consumers easy access to the world-class presentation of the FIFA World Cup Qatar 2022, and on the back of that, the tournament became the most-watched global sports event on digital where India has not participated. This demonstrates the power of digital and the preference viewers and fans have shown to consume their favourite events, which will now see Paris Saint-Germain teammates and FIFA World Cup Golden Boot winner Kylian Mbappe and FIFA World Cup and Golden Ball winner Lionel Messi join forces in the Ligue1.”
The network even had a world-class studio on Sports18, as well as JioCinema, which featured an All-Star lineup of World Cup heroes. Former players like Wayne Rooney, Luis Figo, Robert Pires, Gilberto Silva, and Sol Campbell were all part of the expert panel.
Furthermore, there were also numerous firms that entered into a partnership with FIFA’s event on JioCinema and Sports18. More than 50 companies all over the e-commerce, banking, financial services, auto, fashion, hospitality and fintech utilised the quadrennial showpiece’s capability to reach their respective audiences.