The Indian multinational IT company, Mphasis has joined forces with the ongoing ICC Men’s Cricket World Cup 2023.
With the help of this alliance, the apex cricket body will be using the IT entity’s technology to provide a better and more innovative digital experience to the fans during the World Cup.
Through the advanced technology from the Indian-based brand, ICC wants to attract a wide range of audiences by using Virtual Reality (VR) and web3 on its website and the digital app. The fans will have a highly innovative experience in terms of exclusive content coming from the competition.
Finn Bradshaw, ICC Head of Digital, said, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”
Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis, said, “We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”
Mphasis Limited is a Bengaluru-based international information technology services and consulting firm. The company offers infrastructure technology and application outsourcing, as well as architecture consulting, application development and integration, and application management. It caters to the financial services, telecommunications, logistics, and technology businesses.
The 13th edition of the multinational tournament has now started to peak, in terms of competitiveness of the matches in the first week itself. Cricket fans from all over the world are witnessing some intense battles among the teams, and it will go higher and higher, as the event progresses. Today New Zealand will be facing off against Bangladesh at the MA Chidambaram Stadium in Chennai.