The National Hockey League (NHL) team, Montreal Canadiens have announced a partnership with the Canada-based airline company, Air Canada.
Following the affiliation, Air Canada has been named the official road jersey partner of Montreal Canadiens.
The logo of the airline company will be placed on the away jersey of the Canadiens. The brand will be visible on the right upper chest part of the away playing kit.
Both bodies in the partnership will also be aiming to complete their noble ventures as well. For as long as the agreement is in effect, the Montreal Canadiens Children’s Foundation and The Air Canada Foundation will auction off a set of game-used road jerseys after each season. The proceeds will go to local children’s charities, encouraging young Canadiens to play hockey.
The NHL’s Jersey Advertising Programme, which was launched last season, permits NHL teams to display a partner’s emblem on their game jerseys. This includes the addition of the Air Canada patch.
Margaret Belanger, President of Sports and Entertainment, Groupe CH, said, “It’s a privilege for us to have a longstanding relationship with Canada’s national carrier in Air Canada, and we’re proud to formalize a partnership that will showcase Air Canada’s brand whenever we play on the road. We entrust Air Canada to move our players from city to city, and now that connection will be featured on the ice itself, as our team plays before our fans in NHL markets everywhere.”
Speaking on the partnership, Mark Nasr, Executive Vice President, Marketing and Digital at Air Canada, and President of Aeroplan, stated, “As the Official Airline of the Montreal Canadiens, Air Canada is deeply passionate about our relationship with the organization and its devoted fans throughout Quebec and across North America. As hockey lovers ourselves, it’s a privilege to fly the team across the continent and proudly represent our support and partnership on and off the ice.”