Colorado Rapids, Seattle Sounders FC, and St. Louis City SC from Major League Soccer (MLS) have signed a multi-year partnership with the US-based insurance entity, American Family Insurance.
Throughout the duration of the partnership, American Family Insurance will be able to leverage the popularity of the teams throughout the nation. This development will also allow the insurance firm to get closer to the fan bases of the partnered teams, support more community initiatives and extend a helping hand to the organizations in each city.
Founded in Madison, Wisconsin, United States in the year 1927, the American Family Insurance, also known as AmFam focuses on giving property, casualty, and auto insurance, along with commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products. In 2016, the American entity also teamed up with Atlanta United as an official kit sponsor.
Sherina Smith, Chief Marketing Officer, American Family Insurance, said, “We’re proud to expand our commitment to creating stronger connections in communities, especially with our local agency owners, through partnerships with the Colorado Rapids, Seattle Sounders FC and St. Louis CITY SC. These partnerships give us unique opportunities to connect with the teams’ passionate fan bases, while also supporting more community initiatives and organizations in each city that align with our shared values and have a meaningful impact.”
The tournament which kicked off on February 25 has been providing some enthralling sporting action to its fans. In the Eastern Conference, FC Cincinnati has acquired the top spot with 14 points while 15 points have been obtained by St. Louis City SC in the Western Conference.