The National Basketball Association (NBA) side, Milwaukee Bucks have signed a five-year association with the Australian sports business technology provider, EngageRM.
In this agreement, the Bucks will get the privilege of accessing the data-driven platform of EngageRM to enhance its day-to-day operations and improve the quality of cutting-edge opportunities to increase fan engagement.
The Bucks will receive assistance across bookings, partnerships, event bookings, sales and management, guest experience, premium sales and ticketing and customer services management from EngageRM.
The NBA unit’s community initiatives, fundraising capabilities, ticketing and asset and product management will be supported by the American tech company.
Commenting on working with the Bucks, Ned Coten, EngageRM Chief Executive, said, “This partnership with the Bucks is a significant milestone for EngageRM, further expanding our reach in both the US and NBA. We are thrilled to be working with the Bucks for the next five years and assist them in maximizing their relationships with their key stakeholders.”
Milwaukee Bucks are the recent addition to EngageRM’s sports portfolio which already consists of teams like the Los Angeles Lakers and Los Angeles Clippers.