The A-League side, Melbourne City FC have obtained a partnership expansion with the Australian wing of the multinational fast-food chain, McDonald’s Australia.
Through this expansion, McDonald’s Australia has received naming rights for the unit’s ‘City Clubs’ program, which will now be named ‘Macca City Clubs’.
Introducing 𝗠𝗮𝗰𝗰𝗮'𝘀 𝗖𝗶𝘁𝘆 𝗖𝗹𝘂𝗯𝘀 🙌⚽️
— Melbourne City FC (@MelbourneCity) October 19, 2023
We're excited to announce an expansion of our partnership with McDonald's Australia, which sees them become the new naming rights partner of the highly successful program!
Full details 📰⤵️
The ‘Macca City Clubs’ program will be aiming to develop and foster all the junior grassroots level football clubs, all over metropolitan Melbourne and Victoria region. This program between the two bodies will create a long-term relationship that will have a goal of development of football, both on and off the field.
It will get unique benefits including player appearances from both Melbourne City men’s and women’s teams, professional development for coaches, exclusive match day experiences, ticket and membership offers, signed merchandise, and much more.
The partnership between the club and the multinational brand was started in 2017. Both entities are working with the purpose of enhancing the game of football not only in Melbourne but also all over Australia.
Before this development, the unit already added brands such as Federation University Australia and Workplace Law to its esteemed sponsorship case.
The American international fast food business, McDonald’s Corporation was established in 1940 in San Bernardino, California, as a restaurant run by Richard and Maurice McDonald. The Golden Arches logo was first used in 1953 at a site in Phoenix, Arizona when they changed the name of their firm to a hamburger stand. Later, they transformed the business into a franchise.
The City boys will start their 2023-24 Australian top-flight campaign against Western United at their home turf, Melbourne Rectangular Stadium on October 21. On the other side, the women’s wing of the club is currently placed in the fourth rank of the points table. The women’s side will play its next encounter against Canberra United on October 21.