The A-League outfit, Melbourne City FC have inked a long-term sponsorship agreement with Federation University Australia.
As part of the deal, the public, multi-sector university has become the club’s official tertiary education partner.
Victoria’s top regional university, which also has campuses in Ballarat, Gippsland, and the Wimmera, is excited to serve the South East Melbourne community from its campus in Berwick.
Through this new cooperation, Federation University intends to cement its links to the region while offering students interesting new possibilities to complete internships in fields including business, communications, IT, exercise, and sports science.
In this long-term arrangement, the logo of the Federation University will be placed on the back of City’s A-League Women’s playing shorts, representing a substantial commitment to women’s football.
The main objectives of Federation University are to improve communities and alter lives. Since 2018, the Federation institution has been regarded as Australia’s top institution for first-in-family enrollments, with an emphasis on enhancing equity and access to education.
Professor Duncan Bentley, Vice-Chancellor and President of Federation University Australia, said, “Federation University has a proud history of supporting sport and the benefits it brings to our communities, and we are excited to commence our partnership with Melbourne City FC. The Matildas recent tilt for World Cup glory captivated the entire nation and through this partnership, we hope to share our expertise in a variety of disciplines that will help develop the next generation of football stars.
“This agreement with Melbourne City is a true partnership, as not only will our brand be proudly represented by the Women’s team, but it will also create wonderful opportunities for our students in Berwick and throughout Victoria through placements and other activities.”
Brad Rowse, Melbourne City FC CEO, said, “We’re really excited to welcome Federation University as our newest partner. It’s a significant partnership for the South East Melbourne community and we’re really excited by the new opportunities we will be able to provide for students across the region to get a taste of working in an elite sporting environment. After having 10 players from the Matildas history-making World Cup squad spend time here at Melbourne City, an investment like this into our Women’s program ensures we can continue to be the prime destination in the country for young talent to develop their craft.
“We look forward to working together with Federation University for many years ahead to continue to deepen our ties with the South East Melbourne region and also support the rapid growth of Women’s football in Australia post-World Cup.”