Manchester United signs extension with Remington

Remington and Manchester United are collaborating on a multi-channel activation to celebrate the power of being yourself.

The Premier League outfit, Manchester United has announced a contract extension with its global partner, Spectrum Brands Holdings, Inc.

Spectrum Brands’ well-known Remington personal care brand will continue its successful partnership as Manchester United’s Official Electrical Styling Partner under the new agreement.

Head of Academy of Manchester United, Nick Cox stated about the importance of implanting confidence in youngsters coming through the ranks as part of the announcement.

Manchester United Head of Academy, Nick Cox, said, “Our aim is to help instil confidence across the club’s Academy players as soon as they step through the door.

“These young players are looking to follow in the footsteps of regular first-teamers like Marcus Rashford, Mason Greenwood and Scott McTominay, and from experience, having the confidence to be themselves is just as important as their footballing abilities within our youngest age groups.

“Our role in The Academy is not only to develop the boys as footballers but also into well-rounded human beings who are comfortable and confident in who they are as individuals. We encourage all of them to showcase their style and flair on the training pitch, which helps bring out the best of their abilities but also makes sure they enjoy the experience, too.

“I’m confident that over the coming years, we’ll continue to see exciting young players come through the Academy and into the first team.”

The collaboration, which includes both the men’s and women’s teams, will continue to see Remington and the club work together to deliver highly influence marketing campaigns and outstanding Remington Manchester United collection styling products to Manchester United and Remington fans. Remington and Manchester United are collaborating on a multi-channel activation to celebrate the power of being yourself.

Since the partnership’s inception in 2019, Remington has shaped over 800 different consumer activations that have been introduced in over 50 different countries, reaching over 1.1 billion Manchester United fans and followers worldwide. Remington’s pitchside advertising is also seen by a matchday TV audience of 3.5 billion football fans each year.

The two global brands have collaborated on numerous engaging and creative campaigns. Throughout the pandemic, the club and Remington created useful ‘how to’ home haircut videos and fun style challenges with the help of first-team players. The most recent collaboration promotes the ‘Give the Gift of Style’ campaign, which features players like Paul Pogba, Jadon Sancho, David De Gea, and Edinson Cavani assisting busy fans by wrapping Remington products for deserving recipients.

Manchester United Director of Partnerships, Sean Jefferson, said, “As a global household name, Remington products are synonymous with style and the success of its Manchester United Collection products is testament to this. However, our partnership extends beyond the amazing product range on offer, to creating interesting and exclusive content to engage with our fans, and promoting positive messaging around finding confidence in being you. We are very proud to extend our relationship with Remington and look forward to continuing to build on our successful partnership.”

Tim Wright, Vice President for Appliances at Spectrum Brands Holdings commented, “The first three years of our partnership with Manchester United have been incredibly positive and enabled us to engage with fans of the club in exciting and creative ways. Extending the partnership is a fantastic opportunity to continue showcasing the quality and versatility of Remington products to passionate fans of the world’s biggest and most revered sports club.”

A variety of Remington co-branded products are now available in over 39 markets via Remington’s retail outlets and globally via the online club store, with two new products added to the collection earlier this year.

There has also been a recent development at the club with Richard Arnold, the former Group Managing Director of the team being appointed as the new CEO of the franchise.

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