The American professional baseball organisation, Major League Baseball (MLB) has signed a partnership renewal with the US-based fast food restaurant chain, Dairy Queen.
Founded on July 22, 1940, in Jolliet, Illinois, United States, and headquartered in Bloomington, Minnesota, United States, Dairy Queen is an American chain of soft-serve ice cream and fast food restaurants that serves a variety of frozen products that differs from location to location.
As per the renewed deal, several MLB stars such as Ozzie Albies, Kris Bryant, Byron Buxton, and Freddie Freeman will be featured in the brand-new DQ marketing campaigns.
Bryant and Freeman will also be seen in TV and online video spots and social media advertising of the fast food entity in which they will be promoting the company’s Miracle Treat Day and Summer Blizzard Treat Menu, while Albies and Buxton will be cementing their place in their own set of DQ creative to promote the new 85 per cent Blizzard deal in the DQ app.
Becky Felling, Vice President of Marketing Communications at ADQ, said, “DQ has long been the postgame celebration spot of choice for families and teams looking for delicious food and treats like our Summer Blizzard Treat Menu, and we’re continuing to partner with MLB and now Little League to give fans their sweetest summer yet. Across a season full of surprises and partnerships, fans can get ready to treat themselves like champions with our signature items and DQ App offerings.”
The fast food brand has also struck a partnership with Little League International this year, as the official postgame destination. The partnership also includes the featuring of Little Leaguers in their May Summer Blizzard Treat Menu creative spots and cross-promote this new partnership all over the social media channels.