The Tamil Nadu Premier League (TNPL) team, Lyca Kovai Kings have secured a partnership with the retail textile shops chain in South India, The Chennai Silks.
Following the partnership, The Chennai Silks has been named the official sponsor of Lyca Kovai Kings for the TNPL 2023.
The Coimbatore-based outfit used its social media handles to convey the information about the partnership with the caption, “Adding some southern swag to cricket 🕶 with @thechennaisilk partnering as Official Sponsors for Lyca Kovai Kings 💃🤝✨”.
Adding some southern swag to cricket 🕶 with @thechennaisilk partnering as Official Sponsors for Lyca Kovai Kings 💃🤝✨
— Lyca Kovai Kings (@LycaKovaiKings) June 9, 2023
Meet our Sponsors: https://t.co/J86RzMrudu
இந்த ஆண்டு நம்ம ஆண்டு! 🏆 #GethuKaatuvoma? 💪🏻🙌🏻@TNPremierLeague 🏏 #TNPL2023 #TNPL 🏏 #LKK #LycaKovaiKings 👑💙 pic.twitter.com/0KBx2y1lUn
Before this development, the unit had added brands such as Radio City 91.1 FM and TRYB to its sponsorship portfolio.
Currently headquartered in Tiruppur, Tamil Nadu, The Chennai Silks was founded in 1962 by Thiru. A. Kulandaivel Mudaliar. The entity is known for producing the finest Kanchipuram silk sarees and also has a wide reach with sprawling showrooms across India. It has its outlets in several locations such as Tiruppur, Chennai, Karur, Kochi, Hyderabad, Coimbatore, and several other locations.
After securing a clinical win against iDream Tiruppur Tamizhans, the Shahrukh Khan-led side will now be locking horns against Nellai Royal Kings on Friday, June 16 in Coimbatore.