The inaugural champions of the Indian Premier League (IPL), Rajasthan Royals (RR) have started their 2023 season on a very high note, as they thrashed Sunrisers Hyderabad (SRH) last Sunday in Hyderabad. The Sanju Samson-led team hit the ground running and will aim to continue its momentum by gathering a victory against Punjab Kings (PBKS) in its next match in Guwahati.
Apart from giving a scintillating performance last Sunday, the Jaipur-based unit showcased a similar performance on the commercial turf too by adding multiple brands to its sponsorship portfolio.
Let’s have a look at the sponsorship portfolio of the former champions:
Official Title Sponsor: Luminous Power Technologies
Luminous Power Technologies, founded in 1988, provides a wide range of cutting-edge instruments in the arena of solar energy for homes and power backup. In this development, the branding of the company is visible on the front of the shirt
Official Tire Partner: BKT Tires
Balakrishna Industries, also known as BKT Tires, currently headquartered in Mumbai, is a profound name in manufacturing off-highway tyres used in specialist segments like mining, earthmoving, agriculture, and gardening. The company’s logo can be seen on the back of the shirt.
Official Lead Helmet Partner: SBI Life Insurance
SBI is an Indian insurance company that provides insurance schemes to millions of families in the form of protection, savings, pension, and health solutions. The entity is a joint venture between the State Bank of India and BNP Paribas Cardif. The brand logo is placed on the leading side of the helmets and caps.
Principal Sponsors:Â Dollar and Reliance Jio
Dollar is an Indian hosiery company that produces a wide range of innerwear and fashion apparel. It is one of the leading Indian entities that have an impeccable 15% market share along with exports all over the world. The brand’s logo is displayed on the right chest of the playing and training jersey.
Reliance Jio, the Indian telecommunication entity, provides LTE network coverage throughout all 22 telecom circuits and aims of connecting India with a superfast 4G and 5G network. The logo of the esteemed business is visible on the leading arm of the playing and training jersey.
Official Partners: FanCraze, Dream11, Royal Challenge, Deakin University, Dettol, Schneider Electric, Bisleri, Bombay Shaving Company, Amul Organic, and Red Bull
FanCraze, the premium NFT portal, enables users to collect, use, trade, and interact with sports through NFT. The brand was established in 2021 by Anshim Bhambri and Kushagra Kohli.
Dream11, an Indian sports fantasy platform, allows users to play fantasy cricket, hockey, kabaddi, and many other games. The company was founded in 2008 and is currently headquartered in Mumbai, Maharashtra.
Royal Challenge, owned by United Spirits Ltd, is a premium packaged drinking water company that helps people in fulfilling their thirst and rejuvenate themselves. The company hails from Bengaluru, Karnataka.
Deakin University, an Australian educational institution, offers a personalised experience enhanced by world-class programs and interactive digital engagement. The college campuses are located in Melbourne, Geelong and Warrnambool.
Dettol, an antiseptic medical entity, was founded in 1932 in the United Kingdom. The product is used for killing bacteria and protects against the germs which can cause serious infections and illness
Schneider Electric, the French multinational company, helms a specialisation in digital automation and energy management. The company was founded in 1836 and is currently headquartered in Rueil-Malmaison in France.
Bisleri, the premium bottled water company, offers bottled water and soft beverages. The company has 135 functioning units, a huge network of 3000 distributors, and 5000 distribution trucks.
Bombay Shaving Company, the premium personal care and grooming entity, brings a wide range of men’s grooming products.
Coming from the house of Amul, Amul Organics is a pioneer in producing organic agro-based products such as wheat flour and different varieties of pulses.
Associate Sponsor: Goel TMT
Goel TMT, the Indian steel manufacturer company, produces TMT bars, binding wires, and wire rods. The company has made its presence all over the country, along with having a huge share of its market in Central and Western India with 400 dealers.
Official Digital Banking Partner: Fino Payments Bank
Currently headquartered in Juinagar, Navi Mumbai, Fino Payments Bank was founded in 2007 to provide a wide range of schemes to the people such as saving accounts, loans, debits, credit cards, insurance, investments, mortgages, and online banking services.
Official SUV Partner: Mahindra SUV
Mahindra SUV is the premium SUV automobile model developed by Mahindra & Mahindra, which is owned by the Indian business tycoon, Anand Mahindra.
Official Audio Partner: Ubon
Founded in 1999, and currently headquartered in New Delhi, Ubon is an Indian consumer electronics entity that manufactures and develops a wide range of electronic accessories such as earphones, phone chargers, wireless headphones, smartwatches, and many other instruments.
Official Media Partners: Rajasthan Patrika, Humans of Bombay, and 92.7 BIG FM
Rajasthan Patrika is one of the leading Hindi newspapers in Rajasthan, which was founded by Karpoor Chandra Kulish in 1956.
Humans of Bombay is India’s largest storytelling platform that brings out some special, unique, and relatable stories of individuals, coming from all walks of life. The company was founded by Karishma Mehta in 2014.
92.7 Big FM was established in the year of 2006, and it is India’s second-largest private radio station. The FM network plays mostly plays Bollywood and folk music.