The apex body of cricket in India, the Board of Control for Cricket in India (BCCI) has announced a brand-new partnership with the Indian life insurance company, SBI Life.
Following the development, SBI Life has been named the official partner for the BCCI domestic and international season 2023-2026.
NEWS 🚨
— BCCI (@BCCI) September 20, 2023
BCCI announces SBI Life as Official Partner for BCCI Domestic & International Season 2023-26.
Details 🔽https://t.co/lojKBKo7Gi
Both bodies have signed a three-year deal, which will be initiated with the upcoming three-match ODI series between India and Australia, commencing from September 22, 2023.
Before this development, BCCI forged an alliance with IDFC First Bank for the next three years. The company has bagged the title rights to the home international series.
Mr Roger Binny, President, BCCI, said, “We are thrilled to announce our partnership with SBI Life as the official partner of BCCI for both domestic and international cricket. SBI Life has been one of the torchbearers in the insurance sector and we are looking to build a solid partnership to take Indian cricket forward.”
Mr Jay Shah, Honorary Secretary, BCCI, stated, “We are delighted to welcome SBI Life on board as an Official Partner for BCCI’s Domestic and International Season for the course of the next three years, ahead of the prestigious ICC Men’s Cricket World Cup 2023. SBI Life’s commitment to excellence aligns perfectly with BCCI’s vision for cricket. This collaboration reflects our commitment to promoting and supporting the sport of cricket at all levels. We look forward to a fruitful partnership that will enhance the cricketing experience for fans and players alike.”
Mr. Rajeev Shukla, BCCI Vice-President, expressed, “As we enter this exciting new chapter with SBI Life, we are confident that this partnership will not only strengthen the financial ecosystem of Indian cricket but also elevate the sport to greater heights. We are confident that this collaboration will bring fresh energy to the world of cricket.”
Mr Ashish Shelar, BCCI Treasurer, stated, “Our collaboration with SBI Life underscores our commitment to cricket’s grassroots development and our dedication to providing the best possible experience for our fans. We’re looking forward to a successful innings together.”
Mr Devajit Saikia, BCCI Joint Secretary, said, “We extend a warm welcome to SBI Life as they join us in shaping the future of cricket in India. We’re excited about the possibilities this partnership brings to the world of sports. Together, we’ll script new success stories and celebrate the spirit of the game.”
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication and CSR, SBI Life Insurance, said, “In the context of sports in India, cricket as sport has unfailingly united our nation over the years and BCCI’s undeniable role in nurturing the sport across the length and breadth of the country is well respected. As a brand driven to make a meaningful connect with the consumer, SBI Life’s association as the official partner of BCCI with its undisputed reach and impeccable credibility is a marketer’s delight.
He further added, “We look forward to leveraging SBI Life’s association with BCCI to establish a deeper connect with the consumer and impress upon the need for insurance as an enabler for individuals to pursue their dreams. We sincerely hope the visibility offered by the sport will go a long way in spreading awareness about the importance of insurance and furthering the national agenda of ‘Insurance for all’ by 2047.”
SBI Life Insurance Company Limited is an Indian life insurance company founded by the State Bank of India (SBI) and the French financial corporation BNP Paribas Cardif. SBI owns 55.50% of the company, while BNP Paribas Cardif owns 0.22%. Other investors include Value Line Ltd. and MacRitchie Investments Pte. Ltd., each with a 1.95% share, with the remaining 12% held by public investors.