Lovlina Borgohain, Manpreet Singh feature in new Shyam Steel campaign

Creek Creatives has helmed the digital campaign.

One of the leading TMT bar producers in India, Shyam Steel has released a new digital campaign with the Olympic medalists, Manpreet Singh and Lovlina Borgohain

The newly unveiled campaign displayed the comprehensive solutions offered by the Shyam Steel Apna Ghar App to the sole home builders and propagate the company’s message that a robust foundation is incurred with an accurate blend of strength and flexibility just like Shyam Steel Flex Strong TMT bars. Creek Creatives has helmed the digital campaign. 

Speaking on the launch of the campaign, Director of Shyam Steel Industries Ltd Lalit Beriwala, said, “It is crucial to pay attention to durability, which depends on flexibility, in addition to strength. The campaign reflects the brand’s thought in connection with Lovlina and Manpreet’s grit and determination to overcome every obstacle and achieve their dreams. The campaign will also help us in making the consumers aware on the Apna Ghar App and its benefits. Lovlina and Manpreet’s success as an Olympian and top athlete inspires viewers of all ages, which helps the brand build a stronger connection with its target audience in the national market.”

Sudipta Chatterjee from Creek Creatives, said, “It was a wonderful experience to work with team Shyam Steel. The campaign was focused to showcase the strength and flexibility that Shyam Steel has been delivering for the last 69 years. It was really a privilege to be associated with Shyam Steel as a production house and creating a digital campaign for them with national prominent stars of Indian sports like Lovlina Borgohain and Manpreet Singh.” 

Under the captaincy of Manpreet Singh, the Indian men’s hockey team has reached the final of Commonwealth Games 2022 after beating South Africa in semi-final on Saturday 3-2. The advancement into the final has definitely assured a medal for India.

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