The packaged drinking water brand, Bisleri has unveiled a new digital campaign #CarryYourGame starring award-winning athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa and Nishad Kumar.
Bisleri emphasises the Bisleri 500 ml pack as the best hydration partner throughout the film. The marketing campaign features India’s best athletes pushing their game forward, on and off the field, in a high-octane and entertaining film, encouraging everyone to stay hydrated in every situation, just like the sportspersons do in real life or on game days.
Tushar Malhotra, Head Of Marketing, Bisleri International Pvt Ltd, said, “Our new campaign Bisleri #CarryYourGame is one of the largest integrated marketing campaign with the aim of creating a strong connect between hydration and sport, underscoring the importance of water in peak human performance. Our association with India’s leading award-winning athletes aims to inspire the youth to stay hydrated and carry their best game forward in all aspects of life.”
Anuraag Khandelwal, Chief Creative Officer, India, 82.5 Communications, said, “This campaign is the perfect occasion for a need and a product to come together. Hydration during every sporting event and life in general is necessary. That’s where Bisleri comes in as a hydration partner in a sport that we play every day, every moment – the sport called life. This was an opportunity for us to explore hydration, collaborating with athletes who are at the top of their games. This is how the campaign idea for #CarryYourGame was born.
“True champions always carry their game, on and off the field and there’s no better partner than Bisleri 500 to hydrate with. Bisleri communicates this in its own edgy, no-gyaan way.”
Neerav Tomar, MD, IOS Sports And Entertainment, commented on the association of the Indian athletes, “We are happy to be associated with a legendary brand like Bisleri that is taking a fresh approach through Olympic sports. I am confident this will help them to have a higher brand recall in an uncluttered space.”
The #CarryYourGame campaign will be boosted further through collaborations with renowned marathons, athletic associations, cricket partnerships, and important sporting events.
In addition, Bisleri has released limited-edition bottles of the #CarryYourGame campaign, which feature cricketers from the Indian Premier League (IPL) teams – Mumbai Indians (MI), Gujarat Titans (GT), Delhi Capitals (DC) and Rajasthan Royals (RR) on each Bisleri bottle. To create an exciting experience for customers, the campaign will be pushed through many touchpoints, such as digital content, Out-of-Home media, delivery truck branding, radio contests, OTT platforms, in-stadium vending and branding, and a lot more.