The Premier League (PL) team, Liverpool FC have secured a partnership with the multinational digital transformation brand, Orion Innovation.
Following the agreement, Orion Innovation has been named the official digital transformation partner of Liverpool FC.
We have signed a multi-year deal with Orion Innovation to become the club’s official digital transformation partner 🙌
— Liverpool FC (@LFC) December 12, 2023
Through this arrangement, Orion Innovation and LFC will collaborate on digital innovation as the latter continues to strengthen its ties with its international fan base.
LFC intends to capitalise on Orion’s two decades of extensive experience in revolutionising the commercial operations of major sports leagues and teams in the United Kingdom, Europe, the United States, and Asia-Pacific.
In honour of the partnership’s debut, Orion Innovation is giving two fortunate supporters an amazing VIP experience. This opportunity includes access to open training at the AXA Training Centre, a tour of the Anfield Stadium, and £200 to spend at the LFC club store.
Drew Crisp, LFC’s Senior Vice-President for Digital, said, “We’re super-excited to be working together with Orion Innovation in the digital space, which is so important to us and our supporters. As a club we have an aggressive plan to continue on our digital transformation journey to elevate our fan experience. Orion will be a great long-term partner in our ever-evolving and progressing digital journey.”
Billy Hogan, CEO of LFC, stated, “It’s fantastic to welcome Orion to the LFC partner family. We see strong synergies and cultural fit between our two brands, with similar core values, ambition, and the desire to be the best in class digitally.”
Speaking on the partnership, Raj Patil, CEO of Orion, said, “We’re thrilled to join the Liverpool Football Club family and drive digital innovation for one of the world’s most popular sports teams. We are confident that our collaboration will elevate the club’s fan experience and operations to even greater heights. This is because we pride ourselves on inspiring and accelerating digital innovation through long-term trusted partnerships with our clients. We’re also very excited about the impact LFC’s global platform will have on our brand.”
Satish Kumar, Global Head of Sports and Entertainment for Orion, expressed his remarks, “We welcome LFC to Orion’s Sports Innovation Lab and look forward to this partnership fuelling innovation for the sports industry. As a leader in stadium technology, we are thrilled to bring our expertise to Liverpool Football Club, one of the most iconic football clubs in the world.”