LG extends partnership with Evian Championship

LG SIGNATURE consistently delivered on the 'Art of Essence' philosophy, providing top-quality products that meet stylish and functional design with cutting-edge technology.

LG Electronics (LG) has announced an extension of its partnership with the Amundi Evian Championship, marking the premium brand’s sixth consecutive year of assistance for the renowned women’s golf tournament.

LG SIGNATURE consistently delivered on the ‘Art of Essence’ philosophy by providing top-quality products that meet stylish and functional design with cutting-edge technology.

LG SIGNATURE is displaying its modern way of life inside the magnificent bounds of the exclusive Evian Resort Golf Club across The Amundi Evian Championship 2022.

The logo will also be present at this year’s tournament through advertisements and one-of-a-kind activations such as the Hole In One by LG SIGNATURE at hole 5. Any player who hit a hole-in-one during stroke play is awarded a premium LG SIGNATURE home appliance. Moreover, an LG SIGNATURE Refrigerator, strategically placed near the first hole that emphasises the brand’s distinct and refined design, will allow players to enjoy refreshing drinks kept at the ideal temperature.

Furthermore, the LG SIGNATURE OLED TV will be on display in the Hotel Royal, the palace of the Evian Resort, showcasing the breathtaking colours and unlimited comparison that only LG’s self-lit technology can provide.

Furthermore, LG recently released ‘Road to Perfection,’ a short film depicting how the world’s No. 1 female golfer and LG SIGNATURE brand ambassador Ko Jin-young, The Amundi Evian Championship, and LG’s luxury brand all aspire to be the greatest at what they do. The film is both incredibly inspiring and informative, showing viewers the enthusiasm, skill, and total dedication necessary to thrive at the highest level. The sequel to ‘Road to Perfection’ will be released next month.

Lee Jeong-Seok, Head of LG Electronics’ Global Marketing Center, said, “We are delighted to continue our partnership with The Amundi Evian Championship. We hope to provide people with ‘timeless moments’ at this great tournament and to demonstrate the natural alignment between our luxury brand and the world of professional golf. With ceaseless efforts and unmatched enthusiasm for achieving perfection, and a commitment to delivering timeless value and craftsmanship, LG will continue to offer exceptional products and unique brand experiences.”

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