LenDenClub ropes in Hardik Pandya as brand ambassador

The newly forged collaboration will be encouraged with an integrated marketing campaign.

LenDenClub, one of India’s leading peer-to-peer (P2P) lending platforms, has unveiled its association with the talented Indian all-rounder, Hardik Pandya.

In this development, the cricketer has been appointed as a brand ambassador by LenDenClub. The newly forged collaboration will be encouraged with an integrated marketing campaign. The primary goal of this partnership is to create awareness among new-age investors to invest in P2P lending that is quite convenient and provides lucrative returns.

As per the arrangement, Hardik will represent LenDenClub’s fundamental values, interacting directly with the customers with important messages about the importance of investing in the right assets. LenDenClub believes that the company’s credibility has been enhanced through this agreement as Hardik also personifies the same sentiments and values on the field as the company does with its investors.

Speaking on the association, Mr Bhavin Patel, Co-founder & CEO, LenDenClub said, “As a company, we have constantly been evolving to provide the best returns to our customers that transcend from understanding the customer sentiments to creating developments that encourage investing in P2P lending. We wanted to team up with someone who can resonate with LenDenClub as a brand. Having an all-rounder like Hardik on board will help us enhance our vision of ‘maximum returns and mitigate risk’ since he is not just an international sports icon, but also an inspiration to many who delivered on occasion when required.

His different choices have paid off handsomely throughout his life. Regarding investing, Hardik’s choice of a non-traditional asset class, such as LenDenClub’s FMPP (a pioneering Peer-to-Peer investment solution powered by cutting-edge Artificial Intelligence and Machine Learning), will motivate many new-age investors to follow suit. I am sure that our 2.5 million investor users will be able to resonate with Hardik’s brand personality as they also made a different choice when they decided to invest with LenDenClub.

Hardik’s mass appeal & forward-thinking approach makes him a perfect fit for the brand. A global icon like Hardik Pandya will get us broader recognition and complement our brand positioning and plans.”

LenDenClub was founded by Bhavin Patel and Dipesh Karki and has allotted loans of more than ₹10,000 crore alongside an active investor base of over 25 lakh. LenDenClub is currently owned and operated by RBI-approved NBFC-P2P Innofin Solutions Pvt. Ltd., and is backed with advanced technologies like Artificial Intelligence and Machine Learning.

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