The English Football League (EFL) club, Leeds United have announced a new partnership with the online gaming brand, 12BET.
Following the partnership, the brand has become the club’s official betting partner in Asia.
12BET is an online gambling company that focuses in offering sports betting and casino goods and services in many languages to customers in Europe and Asia Pacific. In accordance with eGaming Review Magazine’s Annual Power 50 Ranking, 12BET is an established company in Asia and ranks 17th internationally.
12BET is the newest brand to join the club’s partnership portfolio and will attempt to interact with the club’s existing significant Asian fan base. The collaboration will deliver geo-targeted assets, club IP, and other promotional material to the sports betting and casino firm, which was launched in 2007.
12BET Spokesman, Rory Anderson, said, “We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League.”
In recent times, the Peacocks also developed an association with Eleven Sports Media.
The side has played 14 matches yet in the second division of English football, in which it has scored 25 points courtesy of seven wins and four draws. The Whites will next take on Leicester City, which is surely going to be one of the top matches to watch out for this season.