In this development, the brand has been named the official paint partner for the upcoming Indian top-flight season.
Asian Paints was founded in 1942 and has since advanced to become the largest paint manufacturer in Asia and India, with a combined annual revenue of 34,489 crore. Asian Paints serves customers in more than 60 countries through its operations in 15 nations and 27 paint production plants worldwide.
Owing to this partnership, the logo of the Asian Paints will be featured on the undercollar of the team’s jersey. This new deal demonstrates a common commitment to quality, innovation, and community participation and ushers in a new era for both companies.
Furthermore, Asian Paints and Kerala Blasters FC have a partnership that extends beyond sports. It indicates a dedication to developing a thriving athletic culture and strengthening links with Indian communities.
Amit Syngle, MD & CEO, Asian Paints Limited, said, “We’re thrilled to be associated with Kerala Blasters FC for the upcoming Indian Super League Season. This marks our second partnership with the team, and we take great pride in collaborating with such a formidable club in the tournament. At Asian Paints, we believe in fostering and supporting the sporting culture in India, and football holds a special place in this endeavour. The Indian Super League has played a key role in elevating the popularity of football across the nation, and we eagerly look forward to the forthcoming season. Our heartiest wishes to Kerala Blasters FC for this upcoming season!“
Nikhil Bhardwaj, Director, Kerala Blasters Football Club, said, “It is our pleasure to partner with a great brand like Asian Paints. We thank them for placing their trust in Kerala Blasters and thoroughly look forward to having a successful & colourful partnership together.”