The Indian e-commerce brand, JioMart has forged a partnership with the former Indian captain, Mahendra Singh Dhoni.
Following the alliance, the 42-year-old legendary cricketer has been named the brand ambassador of Jio Mart.
Additionally, the company is also launching its festive campaign, under the name, “JioUtsav: Celebrations of India “, which is all set to start on October 8.
The campaign revolves around the Chennai Super Kings (CSK) skipper who will be seen celebrating ardently in the festivities, which is very contrasting to his nature as he always takes behind the stage in terms of celebration on various occasions. This gripping story starring Dhoni will be masterfully portrayed in a captivating 45-second film.
Expressing his delight in this landmark association, Sandeep Varaganti, CEO, JioMart, said, “We found a perfect fit in MS Dhoni as our brand ambassador with his personality representing trust, reliability and assurance, just like JioMart. Our new campaign lends itself to celebrating life and all its special moments with our loved ones, ‘shopping’ being an integral part of this revelry. Non-metro regions currently account for around 60% of our overall sales, a sign of gradual growth and a true testament to fruition of our efforts to democratize digital retail.”
Speaking on the association, MS Dhoni said, “I strongly identify and echo with the values that JioMart stands for, being a homegrown e-commerce brand, they are driven by a purpose to support the digital retail revolution in India. India is known for its vibrant culture, people and festivals, JioMart’s JioUtsav campaign is an ode to the celebration of India and its people. I am very excited to come on-board with JioMart and be a part of the shopping journey of millions of Indians.”
Founded in 2019, and currently headquartered in Navi Mumbai, JioMart is an Indian e-commerce company that began as a joint venture between Reliance Retail and Jio Platforms. The company primarily concentrated on online grocery sales before expanding into other product categories such as fashion, home basics, and leisure products.