The Pakistan Super League (PSL) franchise, Islamabad United (ISLU) have announced a new sponsorship agreement with FoodPanda.
Following this new agreement, the company has been labelled as the Q-commerce partner for the upcoming season of the PKL.
FoodPanda Pakistan is the top online delivery platform in the country, providing a practical app and website platform for ordering food, groceries, and other necessities from tens of thousands of restaurants and retailers around the country. The company hopes to spur economic growth and open up job opportunities in more than 40 cities throughout the country with its more than 20,000 restaurants, home chefs, stores, and pandamarts.
Syed Waqas Azhar, Director Marketing Foodpanda Pakistan, said, “Foodpanda has always been able to keep its finger on the pulse of the Pakistani audience, and cricket is one such passion that strums their heartstrings time and time again. We’re excited to partner again with the two-time champions Islamabad United, after the success of our partnership last season, and hope to do some exciting things with them in 2023.”
A commemoration of Pakistan’s love for food and cricket will take place as part of the strategic relationship between the two giants. This partnership will set the tone for Pakistani cricket in 2023.
Islamabad United Owner, Ali Naqvi, said, “We are excited to partner again with foodpanda Pakistan, the most dominant food and groceries online delivery platforms in the country. Their reach across Pakistan is unparalleled and their values of professionalism and excellence are ones that they share with us. Considering the reach we had with this partnership last season all over the country, it was only natural for us to continue this partnership for PSL 8.”
With powerful players like Asif Ali, Hasan Ali, and skipper Shadab Khan, the seasoned team would hope to repeat its success in the forthcoming competition after winning the championship twice.