ISL 2023-24: Odisha FC strike new association with Go-Cool

Following the association, Go-Cool has been named the club partner of Odisha FC for the current ISL season.

The Indian Super League (ISL) team, Odisha FC have inked a sponsorship pact with Go-Cool, a unit of the well-established bakery company Pioneer Bakeries Pvt Ltd.

Following the association, the brand has been named the club partner of Odisha FC for the current ISL season.

For more than 25 years, Go-Cool has been a well-known brand in Odisha.

This collaboration between Odisha FC and Go-Cool represents a mutual dedication to the community and an objective of promoting small businesses in the area. The community initiatives, festivals, and other activities of the club will benefit from this relationship.

Raj Athwal, Club President, said, “We are thrilled to partner with Go-Cool Bakery, a brand that has been an integral part of Odisha’s culture for decades. This partnership exemplifies our commitment to supporting local businesses and building strong community ties. Both entities believe that we can achieve great things both on and off the field together.”

Amit Singhania, Managing Director of Go-Cool Bakery, said, “Go-Cool is proud to join hands with Odisha FC and support their journey this season in the AFC Cup & the Indian Super League. Our brand shares the same spirit of determination and excellence the club stands for. This partnership is a wonderful opportunity for us to connect with the passionate football fans from Odisha and contribute to their love for the sport.”

Prior to this deal, the Juggernauts also signed partnerships with Chalo Odisha, Bhubaneswar Health ClubRungta Group of IndustriesSNM GroupTutoShree Chhapan Bhog Sweets, and 92.7 Big FM.

The Kalinga Warriors are currently sixth in the points table with four points courtesy of one win, a loss, and a draw each. The side will next take on Kerala Blasters FC (KBFC) on October 27.

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